Ramona Furter

Dear adidas Emerging Markets team,

Your posting went live eight days after the World Cup final, and it puts "AI adoption and acceleration" on the KPI list next to traffic, installs and net sales. That pairing is exactly why I am applying: consumer acquisition has been my career, and driving AI adoption is my current day job.

As AI Project Lead at Swiss Post I turn AI from a slide into a working loop: automation cut time spent on sales by 30%, and a synthetic review avatar I built cut proposal feedback time by 90%. Before that I owned the e-commerce ecosystem of a CHF 100M+ business at Ifolor, lifting conversion 9% and checkout step rate 15% through research, A/B testing and Google Analytics. At WePractice, a Migros Group venture I joined as part of the founding team, I built consumer acquisition from zero, 1000+ client matches in the first year, and led the marketing and sales team after Series B. Underneath sits an FMCG product-marketing foundation at Domaco, Cruspi and Promena, and agency steering since my years at Die Mobiliar.

The honest read: you will meet candidates with more years in a dedicated performance seat. Mine sit inside growth and e-commerce leadership, with Google Ads, SEO/SEA, A/B testing, budget and KPI ownership, while your Managers and Senior Specialists bring channel depth I would set direction for, develop and accelerate. What I add on day one is the layer your ad makes a KPI: AI and automation across media planning, optimization, creative development and reporting, brought by someone who builds it herself.

I am a Swiss citizen; my partner and I are planning our move to Dubai, and I am available with notice. I built my application as a working page: ramona-adidas.pages.dev shows the operating model as your first Thursday morning, with drafts from the machine and rulings from me.