Profile
Marketing and product leader with 15+ years across consumer acquisition, eCommerce and go-to-market, from FMCG product marketing to owning a CHF 100M+ e-commerce business. Currently AI Project Lead at Swiss Post, where driving the adoption of AI and automation is the day job: automation cut time spent on sales by 30%, and an AI review loop I built cut proposal feedback time by 90%. Led marketing and sales teams in venture and corporate settings. Data driven: Google Analytics (GA4), A/B testing; performance marketing grounding in Google Ads, SEO/SEA and web analytics.
Experience
AI Project Lead, Business Development · Swiss Post, Advertising · Zurich
Jan 2026 – now
- Lead AI-driven business models for the advertising market: opportunity sizing to a prioritised roadmap with KPIs.
- Drove adoption of AI and automation across sales and proposal workflows: cut time spent on sales by 30%.
- Built a synthetic pitch-check avatar that cut proposal feedback time by 90%.
- Build the working prototypes used in C-level presentations; own build-vs-buy and cost-vs-benefit decisions.
In between jobs and own ventures
Aug 2025 – Dec 2025
- Built smedium (websites and AI workflows for small businesses, first clients shipped), grew Pedal Peak, went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content production. Cycling in Togo and Benin.
Senior Product Manager, Lead E-Commerce · Ifolor Group · Zurich
Oct 2024 – Jul 2025
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ consumer business, reporting to C-level.
- +9% conversion, +15% checkout step rate through research, A/B testing and analytics (Google Analytics / GA4).
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager · Brixel · Zurich
Jun 2023 – Sep 2024
- Owned partnerships with financial institutions (UBS, Baloise) that drove agency growth; bridge between senior client stakeholders and the product team.
Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)
Mar 2020 – May 2023
- Built the full go-to-market of a health venture, hypothesis- and data-driven: 1000+ client matches in year one.
- Led the marketing and sales team after Series B; grew to 10 locations, 23 people, 170+ customers; two funding rounds closed.
Growth & Venture Builder · Sparrow Ventures · Zurich
Sep 2019 – Sep 2022
- Built growth and go-to-market for several internal startups; experimentation to lift conversion and cut acquisition cost.
Intrapreneur, Innovation · Die Mobiliar · Bern
Jan 2017 – Aug 2019
- Took market pilots from MVP to launch (Smide, XpertCheck, Lizzy); briefed and managed external agencies.
- Digital marketing rotation: SEO/SEA keyword research and campaigns, ad creatives, KPI tracking with web analytics.
- Selected, supervised and assessed master trainees.
Earlier career: FMCG product marketing and finance
2005 – 2016
- Junior Trade Marketing Manager, Promena (2016): own-brand portfolio end to end, promotions, budgets, negotiations with international brand manufacturers.
- Junior Product Manager, Cruspi (2014–2015) and Assistant Product Manager, Domaco (2010–2014): consumer and trade promotions, launches from idea to market.
- Accountant, Kuoni and AMAG (2008–2010); commercial apprenticeship, Bridgestone Switzerland (2005–2008).
Ventures
Pedal Peak (2023 to now): founder of a live cycling platform built end to end with AI tooling; 331 hand-picked routes across 12 countries.
smedium: studio for branding, websites and AI automation for small businesses.
Education
BBA Business Administration · Zentrum Bildung, Baden · 2012–2015
CAS Digital Marketing · HWZ Zurich · 2019–2020
CAS Innovation · BFH Bern · 2016–2017
Diploma Online Marketing incl. Google Ads · 2016
Certified Mental Health Coach · IPC Academy Zurich · 2020–2021
Commercial Employee, Federal VET Diploma · KV Baden · 2005–2008
Skills
Performance marketing: Google Ads, SEO/SEA, campaign and budget ownership
Analytics: Google Analytics incl. GA4, A/B testing, KPI reporting
AI and automation: LLM tooling, prompt engineering, n8n workflows
CRM acquisition, go-to-market, agency steering, Excel and PowerPoint
Languages
German (native) · English (fluent) · French (conversational)