I am Ramona Furter, applying for Senior Manager Performance Marketing EMC in Dubai, req 546950. This page is my application: the operating model I would bring to your performance media, worked on your own calendar, and the career behind it.
−90%proposal feedback time, via an AI review loop I built at Swiss Post
+9%conversion on a CHF 100M+ e-commerce business, Ifolor
15+ yearsmarketing and product, from FMCG to AI
Your ad makes "AI adoption and acceleration" a KPI of this role, and it went live eight days after a World Cup final, with the biggest audience pool of the year already decaying. So here is how I would run it: overnight, the automation layer drafts the week's budget moves across your channels, and by 08:30 Gulf time a human has ruled on every one.
Worked example, illustrative figures · Thursday 30 July 2026, 08:30 GST · eleven days after the final
Signal. Search demand on Football terms is sliding back toward baseline; CPCs are still at tournament peak.
Machine draft. Cut Football search budgets to pre-tournament baseline across EMC, today.
My ruling. Taper over two weeks instead. Replica and fan-gear queries still convert, and a cliff cut hands them to marketplace bidders.
Signal. The tournament weeks built the largest site and app audience pool of the year.
Machine draft. Shift display prospecting spend into retargeting the tournament-window audiences.
My ruling. Approved with a 14-day window and a frequency cap. This pool is worth more right now than any prospecting impression.
Signal. Cost per install has risen since the final.
Machine draft. Pause app-install campaigns until CPI normalizes.
My ruling. Refused. These two weeks are when a football visitor becomes an adiClub member, and an install now compounds through CRM for years. The spend holds.
Cost of sale this week: up 0.3 pts. Consumer and CRM acquisition: protected. Illustrative.
The machine optimizes this week's cost of sale. The rulings own the quarter's net sales.
I run this rhythm today at Swiss Post: automation drafts, a person decides. It cut time spent on sales by 30% and proposal feedback loops by 90%. Your ad names the loops to bring it to next: media planning, optimization, creative development and reporting.
I built this page and the model on it myself, with the AI toolchain I would bring to the team.
That is my current job title. As AI Project Lead at Swiss Post I cut time spent on sales by 30% through automation and built a synthetic review avatar that cut proposal feedback time by 90%. I also ship AI end to end on my own: Pedal Peak, my cycling platform, is built and run with the same tooling.
I owned the e-commerce ecosystem of a CHF 100M+ business at Ifolor, lifting conversion 9% and checkout step rate 15% through research, A/B testing and Google Analytics. I built consumer acquisition from zero at WePractice, 1000+ client matches in year one, and led the marketing and sales team after Series B. Underneath sits an FMCG product-marketing foundation: Domaco, Cruspi, Promena.
You will meet candidates with more years in a dedicated performance seat. Mine sit inside growth and e-commerce leadership: Google Ads and SEO/SEA campaigns, A/B testing, analytics, agency steering, budget and KPI ownership. Where my own stack is thin, affiliates, programmatic and app marketing at your scale, your Managers and Senior Specialists have the depth. My job is to set direction, grow them, and make the whole loop faster.
Jan 2026 to now
AI-driven business models for the advertising market. Automation cut time spent on sales by 30%, proposal feedback loops by 90%.
Aug 2025 to Dec 2025
Built smedium, grew Pedal Peak, went deep on AI tooling. Cycling in Togo and Benin.
Oct 2024 to Jul 2025
Owned the e-commerce ecosystem of a CHF 100M+ business. +9% conversion, +15% checkout step rate.
Jun 2023 to Sep 2024
Owned partnerships with UBS and Baloise. Bridge between senior stakeholders and delivery.
Mar 2020 to May 2023
Full go-to-market, 1000+ client matches in year one. 10 locations, 23 people, two funding rounds. Led marketing and sales after Series B.
Sep 2019 to Sep 2022
Growth and go-to-market for internal startups. Experimentation to lift conversion and cut acquisition cost.
Jan 2017 to Aug 2019
Market pilots from MVP to launch (Smide, XpertCheck, Lizzy). Digital marketing rotation: SEO/SEA campaigns and web analytics.
2005 to 2016
FMCG product marketing at Promena, Cruspi and Domaco. Accounting at Kuoni and AMAG. Commercial apprenticeship, Bridgestone.
Days 1 to 14
Sit with the Managers and Senior Specialists, the agencies and Finance. Map where the hours and the budget actually go before changing either.
Days 15 to 45
Reporting first: overnight drafts on one channel in one market, human rulings by 09:00, measured against the manual baseline.
Days 46 to 90
Extend to planning and creative loops, build the team's capability plan, and share the numbers with hub, regional and global.
I am Swiss, based in Zurich, and my partner and I are planning our move to Dubai. Sport is not a positioning line for me: I founded Pedal Peak, a cycling platform with 331 hand-picked routes across 12 countries, and spent late 2025 bikepacking in Togo and Benin. The career on this page runs from accounting through FMCG product marketing and venture building to e-commerce and AI; the constant is taking things from idea to launch and beyond. Available with notice.